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Press Release by Love Letchworth: April 2022

Letchworth Garden City Business Improvement District Office, also known as Love Letchworth, has recently undergone a rebrand which includes a new logo and website.

The rebranding reflects the culmination of all the hard work from Summer 2021 and a renewed strong focus on the relationship that business owners and town centre users have with the first Garden City.

Hugh Ottewell, Chair of Letchworth BID “Moving forward from the challenges of the past couple of years, we are re-energised and refocused on continuing to improve our BID District and developing our offering. We strive to build on our town centre community including its residents and visitors.”

Aligned to this is Love Letchworth’s new location in The Arcade which they hope people recognise as a prime location in the heart of the BID District.

The new logo reflects the history of Letchworth Garden City and Sir Ebenezer Howard’s answer to the question “Where will the people go?” The choices being “Town, Country or Town & Country.” These spaces, referred to as ‘Magnets’, were regarded as the principles for the Garden City; open spaces, central park, and green spaces.

The new website encapsulates these principles with the hope of reflecting them in this modern time and aims to serve as a focal point for businesses and the wider community of Letchworth Garden City, the world’s first Garden City.

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The BID Company is here to act as a voice for local businesses to tackle issues related to both footfall and offer. Our mission is to restore the world’s first Garden City to its place as a unique and inspirational destination for all to enjoy; attractive, social, innovative, creative, convenient and most of all thriving.