About The Bid
A Business Improvement District or BID is a formal partnership between local authorities and local businesses, who come together to make and deliver plans to improve trade and footfall within their town centre. BIDs have developed nationally over the last 12 years and must be agreed by ballot; they are funded in whole, or in part, by a levy additional to the non-domestic rates.
The BID Company is here to act as a voice for local businesses to tackle issues related to both footfall and offer. Our mission is to restore the world’s first Garden City to its place as a unique and inspirational destination for all to enjoy; attractive, social, innovative, creative, convenient and most of all thriving.